IA Innovation: Improv Asylum's Corporate Training Division

The Program

Take yourself back to the last leadership and employee training your company had.  Was it exciting and memorable… or did you master the art of sleeping with your eyes open while someone talked at you for several hours?  It’s time to find a new training experience that will leave your whole team buzzing with energy and ready to innovate, without having to trust fall into the arms of senior management.  IA Innovation has the perfect solution.

Working closely with your group, we’ll figure out the problem areas within the company to create an innovative training experience that is based on your needs and produces results unique to your company or organization.  Using similar improvisational techniques to create ensemble comedy on our stages, we’ll inspire your team to work together, flex their creative muscles and produce more innovative ideas… all while sharing a few laughs in the process.

Find out why organizations like Intel, Google, Twitter, PricewaterhouseCoopers, Carl Zeiss, Harvard, MIT, and Nokia have all tapped into IA Innovation’s unique and effective training approach to help them continue to be leaders in their space.  Now, what can we do for your team? Let us know by contacting bob@iainnovation.com.

Watch Norm Laviolette and his team from Improv Asylum in action at the 2019 Arbinger Institute Summit!

Training Options

 Signature Program

Google, Life is good, PWC, Liberty Mutual, Raytheon, Bank of America and Converse have all signed up.

Our most popular program. Effective communication, listening and team work skills. Everyone is up and doing. Not only do we drill down with the tools and techniques of improv but we also blend in the themes and messages that are important to your group.

The Comedy Show Experience

Trip Advisor, Biogen Idec and Silicon Valley Bank have all been part of a long list who have aspired to stardom.

Focusing on risk taking, collaboration and trusting your teammates, we will turn everyday corporate employees into comedy pros! This program is a hilarious way to have your team stretch a bit outside of their comfort zone while also focusing on camaraderie and shared experiences.

The Curriculum

Twitter does it! Why not you? A series of weekly/monthly improv workshops at your office or campus. Guaranteed to positively impact each and every group member in the organization.

Leadership Cascade

Google, Nokia and Carl Zeiss use it. Effective leadership skills maintenance program that ensures that you are communicating and listening to your team and, by your actions and example, giving them the tools to carry out the right process and values that are key to your organization.

Put Me in Coach!

Work one-on-one with our trainers to reap the rewards of improvisational training which can be applied to all areas of life. Intensive and impactful, and blending in the foundation of improv, we can focus on any theme and/or message. 

The Tribute Roast

Is there a retirement on the horizon for a leader or team member? A milestone to recognize? How about simply honoring the contribution of an employee in a fun and unique way? Let us help you design and craft a tribute roast to an individual or team by engaging in a scripted and lighthearted program that will blend in specific and memorable career moments. Hosted by our facilitators/performers, the Tribute Roast will have everyone laughing as they honor. Content controlled by your team of course!

A Room with a View

Our trainers are also performers who can adapt to any scenario or setting and portray a character and image that can be used to highlight differences in sales, management or leadership techniques. Expectations and perceptions of what works in your environment can be viewed and approached differently when you are on the outside looking in.

Series 18

Partnering with Series 18, your team will experience the unique methodology, strategy, organization, and techniques used by the Green Berets as they apply to the civilian world.Whether you seek fun and adventure, personal growth and development, a unique team building experiences, or you simply want to hang out with some Green Berets you will find our programs to be a truly unforgettable experience.

Diversity Awareness Training Program

Improv Asylum combines their interactive delivery of innovative communication skills with a special focus on Diversity and Inclusion Awareness, to create a stronger workplace culture. Our instructors will lead your team through a fun, thought-provoking program - one that unites the
group, opens the door to finding common ground, and establishes trust. By building on the principles of improvisation, this program will encourage participants to make new connections and bring awareness and appreciation for each other’s unique strengths.

The Off Keynote

Fidelity Investments, John Hancock, CBRE and Deloitte have energized their conferences and meetings. 

Let us kick off your agenda! We will set the tone from the start by demonstrating how the tools and techniques of improv can help your organization continue to lead in its space. Extremely engaging and interactive, we can also close the program with a hilarious finishing improv set. 

Master Presenter Challenge

Whether you have a sales force, a small group of senior leaders or are looking to have your team best represent the organization, take the challenge! 

We will challenge you and your group by asking each participant to present on subjects and situations that are provided in the moment by our instructors! The ultimate test of thinking fast on your feet, we will prepare you for any presentation in any environment.

The Real World

A favorite and repeat program for Harvard Business School, MIT, Boston University and Northeastern to name a few.

Hands on and interactive and specifically designed to prepare our future leaders with the skill sets they will need to be successful. Perfect for new hires, incoming graduate students or intern programs, let us help you lead and succeed!

Start Me Up

From Mass Challenge (US&UK) to iZotope and Liboo, we have helped prepare for the future. 
Designed specifically for Start Ups and rapidly growing organizations. The ability to adapt in the moment and tack to a new course are keys to survival. This intense program delivers the tools needed to navigate through the noise and focus on the objective.

Venue Partners

Looking for a place to host your training? In Boston, we’ve partnered with Improv Asylum and Laugh Boston to bring you the best training experience possible. In New York, Improv Asylum NYC is available in the heart of Chelsea at Improv Asylum NYC.

A fantastic opportunity to take the team out of their usual surroundings and into a setting that will help their innovative and creative self flourish. Create a new comfort zone and transform the workplace for your division, department and company by giving them the tools to continue to succeed.

Improv Asylum

Laugh Boston

IMprov Asylum NYC



Norm Laviolette, Co Founder

As the co-founder and CEO of Improv Asylum, IA innovation and Asylum Gaming and Esports (AGE), Norm brings the experience of building companies from the ground up into multi-million dollar businesses. Norm understands first hand why culture is integral to long-term success and has built a team that exemplifies why communicating, listening and trusting are so important.

Norm is on a never-ending quest towards the continued development and expansion of Improv Asylum’s theatrical and IA Innovation’s business divisions and leads Improv Asylum and IA Innovation's strategic business and artistic vision locally, nationally and globally.

The team has developed and implemented thousands of innovative training programs across the globe.

As actors, writers and producers, our team of instructors have written and produced several renowned television pilots. As lead instructors and facilitators with both Improv Asylum and IA Innovation, they have also created and developed a series of innovative and customizable training programs geared toward the corporate learning and development world.


Bob Melley, Managing Director

Bob is the Managing Director for IA Innovation and is responsible for client relations, day to day operations and business development throughout Europe and the globe.

As a former EVP and COO of major revenue companies across the entertainment and technology industries, Bob brings a wealth of business development experience and knowledge.


We had a terrific experience. Thank you so much to the team, our group came away very energized and positive about each other and working together. It is interesting that we have a group that is deathly afraid of volunteering, but they don’t mind at all being called on, and we appreciate that because it allows them to participate. It was nice that your facilitators read the room and pivoted away from volunteers to “you, you, you”, that was definitely good for us. Similarly, many in my group were intimidated by the theatrical nature of the venue, and then were so delighted that it was such a safe and inclusive experience. Thank you for a wonderful afternoon for my team.
— John C. S. Anderson, Global Head of Corporate Finance & Infrastructure, John Hancock
I recommend Improv Asylum to anyone in the corporate world who is trying to find a unique way to help leaders build on their teamwork, listening skills, communication and camaraderie! The techniques used were very effective and educational while being fun for everyone! Even the people who were most skeptical came away surprised and happy that we used the experts at Improv Asylum to bolster our team dynamics for future success!
— Susanna Fier, VP Public Affairs & Marketing, Elliot Health System
We were looking for something unique… a different twist on corporate training. It was the highlight of our sales kick off! Very different from your more traditional corporate training workshops… It was a rousing success.
— John Sutliffe, Vice President of Sales at Virgin Pulse
Our leadership session was perfect! Our facilitator really did an excellent job guiding us through the exercises and facilitating our afternoon discussion! It really was just what we were looking for!
— Samantha Mahoney, The Westin Copley Place Boston
“With IA Innovation and Robert Melley and his team we have found a partner for leadership communication which provide us with ideas and programs that even exceed our expectations. In 2012 they supported us at the Zeiss Strategy Summit which was held at Harvard Business School – with more than 100 top executives from all Zeiss entities participating in a full-day program on leadership and communication. In 2013 we were happy that they joined our Vision Care Business Group Leadership Summit in Frankfort, also with more than 100 executives in attendance, and provided the leadership team with a customized, entertaining and very instructing program that addressed the main challenges of our business.

The days with IA Innovation have made lasting impressions and the general feedback from the vast majority of participants is that they learned something sustainable for their work and their own professional development. We are deeply convinced that the way IA Innovation has defined to take leadership communication to the next level is unique in its approach and in its sustainable outcome for participants and company . . . “
— Joachim Kuss, Zeiss
We recently participated in MassChallenge’s 2014 Boot Camp and provided our innovative and interactive Keynote training program for up to 180 start up companies. Helping early stage entrepreneurs win with MassChallenge, Improv Asylum kicked off day 1 of the Boot Camp by teaching valuable skill sets to help them get ahead of the pack and to stay there!
“Check out what MassChallenge and the boot campers had to say about us and our program! Some great video too!”

— MassChallenge’s 2014 Boot Camp
“We loved working with the energetic, creative, and agile Improv Asylum team at our annual Store Leader Conference in Las Vegas. They delivered “Yes, And” training to help every store team build rapport and to authentically create guest value. Over 5,000 leaders learned how to use focused listening for building rapport and sales, and they learned how to create a culture that exceeds guest expectations with social confidence, agility and creativity “
— Mathew Hirst Senior Director OD, Talent, and Learning GameStop
“Wow! Your team was GREAT! “Yes, and…” resonated with staff and we are hearing it used daily. We appreciate your team’s enthusiasm in helping us build a culture of excellence.”
— Jane Finley, Executive Director, Kaiser Permanente
Globoforce @workhuman conference in Phoenix-5/31/17

Globoforce @workhuman conference in Phoenix-5/31/17

Harvard University’s New Venture Competition- April 2017

Harvard University’s New Venture Competition- April 2017

Northeastern’s Center for the Adv of Vets and Servicemembers – 5/17

Northeastern’s Center for the Adv of Vets and Servicemembers – 5/17

DTCC January 14, 2016 Ft. Lauderdale, Florida

DTCC January 14, 2016 Ft. Lauderdale, Florida

Greater Boston Chamber of Commerce- 1/26/16 @ Laugh Boston

Greater Boston Chamber of Commerce- 1/26/16 @ Laugh Boston

Intel EMEA in Sopot, Poland on 9/15/15

Intel EMEA in Sopot, Poland on 9/15/15

Healthcare Source. 10/27/15. Orlando, Florida

Healthcare Source. 10/27/15. Orlando, Florida

WestJet on June 2, 2016 in Calgary, Canada.

WestJet on June 2, 2016 in Calgary, Canada.

The Boston Foundation, Boston Massachusetts

The Boston Foundation, Boston Massachusetts

@websummit2014 Dublin

@websummit2014 Dublin

Fidelity Investments-Boston

Fidelity Investments-Boston


IA Innovation West

IA Innovation, an Improv Asylum company, is pleased to announce that they have established IA Innovation West in Los Angeles, California to better serve the growing demand for their world-renowned employee and leadership training services. As the global leaders in innovation and performance, IA Innovation will be positioned to respond and implement its impactful and engaging programs across the west coast.

“We are extremely excited to take this step,” says Chet Harding, Co-Founder of Improv Asylum and President of IA Innovation. “By having our facilitators, who are well-versed in our unique approach and methods, ready to work with some of America’s most innovative and forward-thinking organizations, it will allow IA innovation to continue to be a leader across the country.”

“We have been helping to transform workplace cultures by teaching the tools and techniques of improv since 1998,” echoes Norm Laviolette, Co-Founder and CEO of Improv Asylum and IA Innovation. “And now with a solid and agile presence in Los Angeles, IA Innovation will continue to work globally with companies and organizations like Google, Fidelity, Nokia, and Harvard Business School. This new hub helps facilitate that even more.”

Improv Asylum is a comedy theater that features improvisation and sketch comedy, located in Boston's historic North End. The theater’s shows have been described as Whose Line is it Anyway? meets Saturday Night Live. Opened in 1998, Improv Asylum has performed over 6,000 shows, for over 2 million people. Improv Asylum has been featured on HBO. The company has performed in New York, Chicago, Los Angeles, Austin, Aspen and throughout the country. Improv Asylum also offers unique corporate training, hilarious customized corporate shows and a student training center.

IA Innovation works with corporations of all sizes to create innovative corporate training experiences that are unique to each organization. Drawing from similar improvisational techniques that are used on stage, IA Innovation inspires corporate teams to work together and produce more innovative ideas, all while sharing a few laughs in the process.


Bob Melley

508-726-1968 | 216 Hanover Street, Boston MA

IA Innovation East
216 Hanover Street, Boston MA

IA Innovation West
5419 Hollywood Boulevard, Suite 383, Los Angeles, CA 90027

Name *